Tanqueray Alcohol Free Gin
Now before you think wow all these drink producers making alcohol free gin! Do they know what they are doing? I would urge caution about thinking about Tanqueray alcohol free gin in that way.
It comes from Diageo who launched the Gordons Alcohol Free Gin.
I have actually spent time with some of these people on a course in Philadelphia once and apart from being very decent and likable people they are no fools.
They really know there stuff and their products
The amount of research that goes into both their brand and product is massive and so they really do know their audience.
If you have read my blog you will know that I am a big fan of anyone big or small coming into this alcohol free drink space.
It’s up to them to fight it out, but alcohol free drinkers need choice!
And not just online choices but in bars and restaurants as well.
However, I am sure that given time independent drink producers will become more present in this space big time like craft brewers have done so with beer.
So what is Tanqueray 0.0% all about then?
Well the good news is that it is branded “alcohol free” and they have gone for the 0.0% abv headline which is good and makes it clear what it is.
For my health it needs to be alcohol free so I have become obsessed with labels. Sad I know but a necessity some times in a confused alcohol free world.
People will give you anything if they can get away with it!
Now the labels are blue which is great but the bottle is still green and this does lend itself to confusion on the alcohol versus non alcohol free gin front.
I have the same feeling about Gordon’s Alcohol Free.
Now taste wise I have limited experience of gin as I was never a big drinker but with holiday and Christmas treats over the years I know enough about the taste to say this is definitely from the same stable as Tanqueray.
All gin brands including the alcohol free ones have their own taste and style this one has not moved too far away from the taste of the alcohol one.
Now before you ask no it doesn’t taste the same as it has no alcohol.
People often think it will but it’s like a “replica” but personally I want to know it is not filled with alcohol.
There is something quite confirming about that but yes you are right it has to taste good!
It has been the main problem with alcohol free drinks from the beginning that no matter how much you market them if they don’t taste good you may as well shut the shutters!
People ain’t going to drink it.
Look at the early alcohol free wine and beer that ended up down the sinkhole!
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It’s a citrus and juniper led alcohol free gin
There is no doubt that the flavor jumps out of this alcohol free gin.
The citrus style and juniper focus with the lovely botanicals behind the recipe just jump out both in the smell and in the flavors.
They are hard to miss to be fair.
So alcohol aside it was not too far away from your normal alcohol Tanqueray Gin and Tonic.
Now I have a thing about serving alcohol free with a great tonic water and this really does need one and why not.
My tonic water is a light one and is called Fever Tree. It really is excellent.
Like with anything alcohol free it helps if you serve it in your favorite glass with plenty of ice. I actually keep my 0.0 alcohol free gin in the fridge as well but don’t put it in the freezer!
It is not cola so sip it slowly after all this brand has clearly put a lot of effort into the recipe especially the botanicals and this really shows on the taste buds.
There are up to four quality botanicals which are used as part of the Tanqueray brand used here which means it keeps to the authenticity of the brand .
The botanical’s used by the brand include piney juniper, peppery coriander, aromatic angelica and sweet liquorice.
If you have drunk the alcohol version ever you will recognize these straight away.
How do Tanqueray sell it?
Actually they do a great job and they are actually very passionate about it.
Tanqueray Master Distiller, Terry Fraser said.
“Our expert innovation team has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience. As one of the bestselling premium gin brands in the world, we know that Tanqueray 0.0% is an experience that our fans will not want to miss. The liquid has a flavor that shines through in sophisticated cocktails and when mixed with classic tonic water, meaning you do not have to compromise on quality and taste if you choose not to consume alcohol,”
Sounds like a good sell to me and I can’t argue with any of it.
- It’s Alcohol Free 0.0%.
- It feels and tastes like the Tanqueray brand, well the alcohol version, in terms of taste without the alcohol of course.
- The citrus style and junipers jump out with a delicate texture.
- Great use of a range of botanical and it has the essence of their main brand quality.
- Decent price
- Great with Fever Tree Tonic Water and ice.
- Slice of lemon or lime options add to the flavor but does not take away the main taste.
- Difficult to get outside of online shopping in my experience
- The green bottle could mean you get the alcohol version by mistake
- The taste is very full on
- I still prefer my chosen alcohol free gin of Seedlip
Another low calorie alcohol free option?
Yes it is and gin is really good for this but the mistake you can make is add full on calorie laden sugar tonic water.
There are now a whole range of good quality low calorie tonic waters that can really help with the calorie count.
Plus keep a great tasting alcohol free gin and tonic!
Tanqueray Alcohol Free gives us another option when watching our hips.
Get this statement!
So only 6kcals per 50ml. So if you are careful with the tonic it’s ideal and even beats alcohol free wines and beers.
Remember juice also contains lots of sugar so it’s not the best alcohol free alternative.
What do I think about Tanqueray Alcohol Free Gin?
While not my first option they have certainly honored the Tanqueray brand with this alcohol free addition.
It’s great to see the big brands getting themselves stuck in.
I like the citrus style, juniper aromas and taste plus the botanical really cuts through in this version.
I would certainly give it another go and it would be on my list of 0.0% drinks especially if I am watching the calories or reducing my sugar intake!
Tanqueray’s promise “all the taste, zero alcohol” is spot on and if you are into this brand of gin they have certainly honored that.
Anything that honors the alcohol free 0.0% alcohol by volume is a good thing. With growth in the alcohol free drink markets generally growing in the 23% increase mark year-on-year expect more big brands to venture into this market.
Will they live happily together ever after? I hope so. It may be a smaller market than alcohol gin right now but the signs are it will grow!
It certainly gives us a chance to move away from flavored pop drinks or fizzy water when the mood takes us.
Have you tried Tanqueray Alcohol Free Gin?
I would love to know what you think about alcohol free gin or alcohol free choices. It this something you would explore?
What other alcohol free drinks would you like to see come to market apart from wine beer and gin?
Would you try Tanqueray Alcohol Free Gin? Leave your message below and I always respond.